Yokohama Advan Neova AD08

The Advan Neova Ad08 is an Extreme Performance Summer tire developed for the drivers of sport cars, performance sedans, sport coupes and any car that can be considered sport or performance.

The tire provides good driving control on dry and wet roads, responsive handling, and high levels of traction.

Features:

- Micro Silica Compound 2 controls heat and feels soft on a micro level, to grip the road, and hard on a macro level to resist deformation, heat and wear.
- Racing tread pattern with continuous tread to increase rigidity.
- Steel sidewall inserts to increase casing rigidity.
- Show to out perform similar extreme sports tyres in cornering, braking and on dry track conditions.
- 8mm tread depth (Unlike a R-spec tyre's 4.5 - 5 mm) and a 180 UTQG Treadwar rating so you can expect resonable tread life.
- World Touring Car Championship tyre technology.

A great video about the tire

The commercial

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New campaign from Yokohama

Yokohama launched SmartSolution, a new communication and promotion method targeting fleet owners, truck operators and commercial tire dealers.

The campaign will consist of different advertising methods like prints, dealer materials and a dedicated website. The campaign's messagaging is built up from four different value propositions: longevity (lifecycle costs), efficiency (fuel costs), availability (locations) and dependability (durability and tire life).

“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tires as assets in their business. Tires are the third-largest operating cost for most fleets so they have to make sure that these assets are not only highly productive but have a long service life as well. SmartSolution unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation, and thus improvements in the fleets’ bottom line. We work hard to build long-term partnerships with our customers based on trust and mutual respect. No other supplier can deliver so completely on the aspect of dependability, longevity, efficiency and availability than Yokohama. This is why Yokohama is the ‘SmartSolution." said John Cooney, Yokohama director of commercial sales.

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New Yokohama Promotion

The promotion involves a jersey giveaway where dealers in the specific markets offer free, official replica team jerseys to every customer who buys any four Yokohama tires. The promotion runs from Sept. 1 through Oct. 16.

Three team’s have been involved in the promotion: Dallas Cowboys, Denver Broncos and Baltimore Ravens.

This is like similar to Goodyear’s winter tire promotion where you got a cute little Garfield figurine.

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Yokohama: Orange is the new green!

At the upcoming Tire Industry Association Environmental Symposium, Dan Guiney, director of technical services for Yokohama Tire Corp., will discuss the tiremaker’s move into unconventional raw materials – specifically oil derived from orange peels.

The Environmental Symposium will be held Sept. 30 to Oct. 2 at the Ocean City Convention Center in Ocean City, Md.

Guiney’s session, "Orange is the New Green," will focus on the tiremaker’s environmental efforts as they impact tire development. Yokohama is using orange oil as a substitute for petroleum in one of its tire lines, and is actively reducing the carbon footprint of its manufacturing plants.

"Companies – not just in the tire industry – are looking for new and innovative ways to reduce their dependency on raw materials that are often produced in volatile corners of the world. If you are involved in any aspect of manufacturing within the tire industry, you'll benefit from the insight and experience Dan possesses," said Dick Gust, TIA Environmental Advisory Council co-chair. Thanks to Tirereview.com

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