New campaign from Yokohama

Yokohama launched SmartSolution, a new communication and promotion method targeting fleet owners, truck operators and commercial tire dealers.

The campaign will consist of different advertising methods like prints, dealer materials and a dedicated website. The campaign's messagaging is built up from four different value propositions: longevity (lifecycle costs), efficiency (fuel costs), availability (locations) and dependability (durability and tire life).

“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tires as assets in their business. Tires are the third-largest operating cost for most fleets so they have to make sure that these assets are not only highly productive but have a long service life as well. SmartSolution unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation, and thus improvements in the fleets’ bottom line. We work hard to build long-term partnerships with our customers based on trust and mutual respect. No other supplier can deliver so completely on the aspect of dependability, longevity, efficiency and availability than Yokohama. This is why Yokohama is the ‘SmartSolution." said John Cooney, Yokohama director of commercial sales.