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Alliance Tire Company

Aug 28, 2010

The Alliance Tire Company (1992) Ltd. is a tire manufacturing company based in Hadera, Israel producing and marketing tires for agricultural, multi-purpose and industrial clients in Europe, the USA, Japan, and Latin America.


Only two years after the creation of the State of Israel in 1948, a large wave of aliyah immigration drove the government to encourage new industries. In 1950, a tire manufacturer plant named Samson was founded in Petah Tikva by General Tire and Rubber Company. A few executives from the Solel Boneh company decided to open a competing company and later that year, with know-how from the "Dayton Tire and Rubber Company" (since bought by Bridgestone), Alliance was founded. Dayton was owned by A. L. Friedlander, for which the street the company is located on has been named. Friedlander, a Jewish zionist was excited about the venture and managed to raise funds from fifteen other enthusiastic American Jews who would share a 49% stake. In 1971, Alliance acquired Samson.


Alliance originally produced pneumatic tires for cars but in the 1960s, it started offering tractor tires, an area that would become its expertise. During the Cold War, the company exported to the Eastern Bloc indirectly through Cuba. In 1983, Koor became the major shareholder of Alliance. From 1988 to 1992, the company operated under the Official Receiver of the State of Israel, under a program similar to Chapter 11in the U.S. The recovery plan succeeded and the company returned to profitability in 1990. In 1992, Alliance's assets and operations were sold to new owners, "Fishman Holding" of Israel, and U. Zucker and Bear Stearns of the U.S. and in 1993, Alliance went public on the Tel Aviv Stock Exchange floating 10%.

In July 2007, Alliance was fully acquired by Warburg Pincus, a global private equity firm and the Mahansaria family.

At its peak, Alliance employed about 1500 people. Notwithstanding the success and growth, technological advancements allowed the company to become more efficient. As of 2006, Alliance employs over 950 people and has revenue of over US$ 163 Million (78.5% export and 21.5% local. (Wikipedia)



Alliance Tire Company specializes in the development, manufacturing, and marketing of Agriculture, Forestry, Construction, Industrial, Earth Moving, and OEM applications under Alliance, Galaxy, and Primex Brands.

Backed by nearly 60 years of experience, Alliance Tire Group serves customers in 90 countries and offers a full spectrum of products, from basic entry-level tires to a broad range of superior quality value-added products. The Group is one of the leading tire manufacturers and it successfully competes with the product range available by all well known global tire brands.


Alliance Tire Group's Head Quarters are based in Mumbai, India, and has more than 1100 employees worldwide. In 2009, the Group's turnover was US$275 million. 


The company's line of products includes a full range of radial and diagonal agricultural, multi- purpose, port, and industrial tires. It offers a complete line of flotation tires, forestry, OTR, and earth-movers tires with a wide range of over 1000 active items.


Alliance tires are put to the test every day in 90 countries around the world. Some of the toughest terrain conditions are the proving grounds for Alliance Tire Group's innovative engineering, design, compound chemistry and tire construction.


Alliance is meeting market demands for fast transport in the field of agricultural vehicles and implements, as well as in the area of heavy equipment. The company is well known for its complete range of flotation and row-crop tires and for working closely with customers to develop new sizes, PR and designs to quickly react to the changing market. Alliance offers tires and solutions for various implements, from small wagons to big truck; from field work to over-the -road transportation of commodities to processing facilities or main storage warehouses.

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